Well, it’s about time we put the “brand” part of BrandKit to work. That’s right, this week’s article is about my personal brand.
Mind you, I’ve been pretty upfront about who and what I am in my previous articles, so this information should come as no surprise to you. I have a strong sense of identity, and I’ve been sure to make it perfectly clear what exactly I am. When you take all those different aspects – my nerdiness, my snarky and sarcastic sense of humor, the way I don’t pass up an opportunity to make an odd reference, and everything else – that becomes my brand.
Sometimes I’m the funny guy.
I’m the one who can think of a witty one-liner or snappy comeback with great timing, or wait until just the right setup for a perfectly-timed “that’s what she said.”
I might be the smart guy, but only around a few friends, as I try to know people who are at least pretty intelligent.
Because I’m upfront about my hobbies, I was always known as the anime guy.
Of course, my interests extend to more than just that, but people will always latch on to one mockable thing and stick with that. Better to be an anime guy than a comic book guy, I suppose, but that’s possibly because I never really got into comics until college, where people stop judging you.
Now, though, most of my friends are fellow geeks, so to them, I’m just “Robbie.” That’s all I need to be – I’m not “that guy” for anything, I’m just me, and my friends know that I’m awesome.
That’s who I am. I don’t need to give myself a specific label to be me – people aren’t that simple, and if I tried to describe myself in simple terms, you might miss a key aspect to who I am. I’m an acquired taste; you have to get to know me to really understand me.