Out with the old and in with the new, it’s 2012 and time to cleanse your wardrobe! As we embark on a new year take inventory and see if you have the right pieces in the closet to build your personal brand.
Get rid of those old things you’re holding on to, hoping to someday fix, accessorize, or wear just one more time.
Do yourself a favor and donate it, or better yet visit a consignment shop to trade it in for cash or more clothes.
Something just a bit too small? Toss it. Faded? Out of style? Don’t tarnish your personal brand by wearing something that doesn’t reflect the person you want to be.
Check and see if you have these classic pieces in your wardrobe:
- White collared shirt
- A great pair of black shoes
- Trench coat
- A decent pair of black pants
- Dark jeans
- A watch
- Classic skirt/shorts
- A versatile jacket
- 24 hour handbag (or briefcase/professional bag)
- Classic black, white or grey T-shirt
- A sweater
- Your own piece of flair*
* This is not to be confused with flair from the movie Office Space.
Flair means your own distinct piece, something to call your own. Maybe you like wearing big funky rings, or a set of classic pearls. Maybe you pairs sneakers with skinny jeans or a great hat to compliment your style. Whatever you find to become your flair, flaunt it and don’t forget to always wear this piece to networking events or happy hours.
Your personal brand is built on outward style and personality. Fashion is an important part of building your brand- which means your wardrobe matters! Not sure where to start? The virtual pinboard application Pinterest is a great place to start defining your personal brand and fashion style.
Now go out there, gather your twelve pieces, embrace 2012 and find yourself some personal flair.